The hardest thing about being somebody who makes industrial theatre is that people who ask for it have NO IDEA what it is. Somebody hears about it from somebody else, or they hear that the competition is busy ‘doing it’ and that it is working wonders. So, normally what happens is that the big boss sends his/her underling to go out and ‘get some industrial theatre!’ Naturally he/she gets into a panic. What is it? where do I find it? How will I know what to ask for? He/she scouts around and eventually ends up with an eventing or planning company, who in turn have to go out and find some hapless industrial theatre idiot (from now on known as me) to make it. Only problem is that it’s like broken telephone. The boss hasn’t a clue what he/she wants, the underling hasn’t been able to interpret his/her idea, the production or event company make lots of vague promises about what can be done and all of this comes to me to then make possible!
So making industrial theatre is like hitchhiking the wrong way up a one way street. It’s like smoking in the shower. And I suppose if I look at the name “Industrial Theatre”, I shouldn’t be surprised. It’s like, there’s this TheatreSports game called ‘marshmallow bicycle’ where one player has invented a something like a marshmallow bicycle, or a brick kite, or wax underwear. Or industrial theatre?